Creating a marketing campaign
When the functionality is active and operational a new tab Manage emailing campaign appears on the detail screen emailing projects
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Choice of sender
The first action to take when sending a campaign is to choose sender’s e-mail address for your campaign.
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You will then always be able to change the sender among the set the senders of the account used to initialize the campaign
Campaign settings
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Send test email button
Contact list download button
Campaign programming button
Anomalies indicator
Campaign Management Account
Email subject
Sender’s e-mail address
Sender’s name (optionnal)
Reply address (optionnal)
Sending test emails
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This feature allows you to instantly send an email to a list addresses for test purposes.
It is not possible to send test mail to more than 10 different addresses. Addresses must be separated by commas or spaces.
Unsubscribe Link
Sending an emailing campaign is not possible if the content of the email does not contain a link that allows recipients to unsubscribe.
This link is a simple key to place in the href attribute of a link in your email. This key will be automatically replaced by the campaign management system at the shipment of the latter and must be equal to [*UNSUBSCRIBE*]
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Place the unsubscribe link directly in your email templates (emailingmodel) so that you no longer have to worry about this point in your campaigns |
Upload a list of recipients
A recipients list is a text file containing all emails addresses of the campaign recipients.
The file must have the extension .txt or .csv and must contains only one email address per line.
The header is optional and the field values must be separated by commas (or semi-colon). In case a value contains a comma (or a semi-colon), the value must be enclosed in quotation marks
Simple example of a recipients list without header
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recipient1@example.com
recipient2@example.com
recipient3@example.com |
Simple example of a recipients list with header
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email
recipient1@example.com
recipient2@example.com
recipient3@example.com |
Complex example of a recipients list with header
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id,first_name,last_name,email,city
1,"Celeste, Jr",Whiterod,cwhiterod0@fastcompany.com,Changzheng
2,Elianore,Van Leijs,evanleijs1@paypal.com,Xuguang
3,Nathalie,Barwise,nbarwise2@google.nl,Daleman |
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In order to upload a list of recipients for your campaign, you must certify at each upload, that :
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Managing your contacts list
After downloading a counter will indicate the number of contacts likely to receive the campaign.
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Viewing contacts
[eye] will diplay a table of your recipients list. Only verified contacts will be eligible to receive a campaign.
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Downloading contacts list
[download] will allow you to download erroneous and unsubscribed contacts in order to help you keep your contacts list up to date. You will also be able to download a cleaned contacts list.
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Deleting contacts list
[trash o] will remove the current contacts list from the campaign
Scheduling the campaign
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A campaign can be sent instantly or scheduled for a specific time period. later sending.
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The campaign’s programming range must be between 30 minutes and 60 days. |
When a campaign is scheduled to be sent later, the interface is and some features become inactive, such as the change campaign properties or the recipient list.
If it were necessary to modify this information it will be advisable to click on the button for deprogramming the campaign
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Follow-up
After being sent, the campaign’s form will be replaced by an analytics report of the campaign shipment showing the opening rate, the click rate and the error rate of the campaign.
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Indicators will also be shown in order to see how many contacts received the email or unsubscribed from your campaign, etc …
A [download] Download campaign’s data link will let you download a CSV file containing dates of opening, click or error for every contacts of the campaign’s contacts list.
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Statistics are updated every 5 minutes. |